28 Jul '14, 1pm

Google Search Designer Explains Why Some Features & Tools Get Axed

Google Search Designer Explains Why Some Features & Tools Get Axed

An unwieldy array of ill-fitting modules that don’t work well with newer technologies (e.g., the shift to smartphones, or upgraded security, or touchscreens, etc.) and don’t really serve most of your users well either. And nothing comes for free – every feature must be maintained, supported in multiple languages, on multiple devices, and the additional complexity must be accounted for in testing so that the entire service remains reliable. And that cost gets balanced against the impact: is this feature solving an important problem for lots of people? There are many, many such features that you always have to make tough choices about. We’ve actually cut features that I love. This is one of the toughest but most important parts of designing products – deciding what to trim as you move forward. Sometimes you over-trim – we work to measure the impact and aim to strike the righ...

Full article: http://searchengineland.com/google-search-designer-explai...

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