28 Jul '14, 10am

Considering curated content? (Try saying that fast...) Here's some tips:

Considering curated content? (Try saying that fast...) Here's some tips:

Hi there. I’m here to talk to you today about curated content in your content marketing strategy. First of all, what is curated content? Essentially, it’s the collation of particularly authoritative and useful pieces of content into one comprehensive guide, that will help your readers, on a particular topic. What are the benefits? First of all, authority. You will be seen as an expert in that particular area, because you are able to filter through what’s frankly millions of pieces of content uploaded online every day, to find the really useful stuff that’s going to help people out. Outreach. When you create curated content, you are going to be linking out to the original sources. That is really useful for when you are trying to promote the piece of content, because it means that you can go to the authors of the original source, and let them know that you’ve mentioned them....

Full article: http://www.koozai.com/tv/search-marketing/content-marketi...

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