28 Jul '14, 9am

Why Black Hat SEO is Awesome via @semrush

It is a vice of mine to be easily drawn into debate where I think a false position is being made and, unfortunately, I am falling into that vice again. It is rare that I give an impassioned defense of white hat because I have always seemed to comment in defense of black or gray hat strategies primarily because they are being attacked on false premises, not necessarily because I endorse the practices. My vice is merely revealing itself. It is even stranger in this particular context as I personally coined the term “Awesome Hat” at a conference years ago to describe some types of techniques that seemed to sit outside the guidelines, only violating perhaps in spirit but not letter. It has become clear now that “spirit” is as important to Google as “letter”, so I don’t think it is nearly as “awesome” as it used to be. But I digress. First, I want to point out that it is silly ...

Full article: http://www.semrush.com/blog/publications/black-hat-seo-aw...

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