28 Jul '14, 7am

Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

Louis Vuitton's ad spend far surpassed that of any other brand or retailer in luxury apparel. However they only had a 3.45 percent impression share, and was steamrolled by retailers. The top retailers by spend in beauty and cosmetics got their money's worth. Amazon came in with nearly 11 percent of share of voice, but brands didn't fair so well in this category. Retailers also dominated luxury shoes. Saks Fifth Avenue, which had the top spend for retail, had a 9.87 percent impression share. Amazon and Saks Fifth Avenue also dominated handbags, with 6.79 percent and 5.06 percent impression share, respectively. Websites that sold luxury watches at a discounted price were winning the war in this category. The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent.

Full article: http://searchenginewatch.com/article/2357392/Retailers-Ou...

Tweets

Luxury retailers outspent brands on paid search...

luxurydaily.com 28 Jul '14, 8pm

Gucci editorial image by Saks A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categori...

Top Luxury Brands Spent $22 Million On Google T...

searchengineland.com 27 Jul '14, 9am

Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. acro...

#luxury

twitter.com 31 Jul '14, 4am

To bring you Twitter, we and our partners use cookies on our and other websites. Cookies help personalize Twitter content,...

TOP LUXURY BRANDS FOR MEN @globalbrandsmag @HennessyUS #PaulSmith @TAGHeuer #rolex @HUGOBOSS @a…

TOP LUXURY BRANDS FOR MEN @globalbrandsmag @Hen...

globalbrandsmagazine.com 30 Jul '14, 2am

When it comes to fashion and brands , women and not the only ones in the race, there are equal number of fashion and brand...

Want 5-star style? We've got it!

payless.com 30 Jul '14, 10pm

Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities ...

#Luxury is anything and nothing . what does luxury mean to you? #branding #leadership #trust htt…

#Luxury is anything and nothing . what does lux...

karinsebelin.com 27 Jul '14, 11am

Luxury .. what does that really mean? There is actually no consensus about the definition of luxury products and brands an...

Crazy #luxury.

twitter.com 28 Jul '14, 11pm

To bring you Twitter, we and our partners use cookies on our and other websites. Cookies help personalize Twitter content,...

Top Luxury Brands Spent $22 Million On Google T...

searchengineland.com 23 Jul '14, 4pm

Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. acro...

Domain brands: It’s that “C word” once again! #...

domaingang.com 27 Jul '14, 3pm

Domain brands: It’s that “C word” once again! Posted by DomainGang on July 27, 2014, at 11:35 am Why are brand owners slow...

Affluent travelers more receptive to online reviews than traditional media: report

Affluent travelers more receptive to online rev...

luxurydaily.com 29 Jul '14, 8am

The Ultimate Guide to Winning the Hearts & Dollars of Today’s Affluent Traveler ” report takes information from its survey...

rt @pursuitist Wake Up With The Sun at Fiji’s Latest Luxury Spa #luxury

rt @pursuitist Wake Up With The Sun at Fiji’s L...

pursuitist.com 29 Jul '14, 5pm

Wake Up With The Sun at Fiji’s Latest Luxury Spa By McLean Robbins in Travel , Wellness on July 29, 2014 Sit back and rela...

SearchCap: Weird Google Quick Answers, Google M...

searchengineland.com 23 Jul '14, 9pm

Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study] Paid search research firm, AdGooroo, ...

85% of Retailers Say Paid Search is Most Effect...

searchenginewatch.com 24 Jul '14, 4pm

A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid an...

Top 10 most popular brands of champagne for 2013

luxuo.com 30 Jul '14, 4pm

After looking at the total number of volumes sold last year, a new list shows that the world’s favorite brand of bubbly fo...

Veuve Clicquot travels to consumers with branded mail truck via @LuxuryDaily

Veuve Clicquot travels to consumers with brande...

luxurydaily.com 28 Jul '14, 8am

Veuve mail LVMH-owned Veuve Clicquot is sending a branded truck around the United States and encouraging individuals to se...