How to Evaluate Guest Blog Post Prospects in Five Easy Steps

A few days ago, we were asked by one of our clients whether it’s worth his time to write a guest post for a blogger who had recently reached out to him via Twitter. Guest blogging is a great way to engage with new audiences, establish yourself as a thought leader, and hopefully acquire a quality inbound link or two. That said, not all blogs are created equal, and with time being a scarce resource — especially for small business owners — it’s important to ensure that you’re getting a positive return on your investment. To make the decision process a bit easier, I wanted to highlight some of the things to look for in a blog when evaluating whether it’s a high-value prospect for a guest post. Reader Engagement Are site visitors interacting with the blog posts in a substantive and authentic way? A dearth of comments may be a sign of a weak and inactive community that’s unlikel...

Full article: http://www.searchenginejournal.com/how-to-evaluate-guest-...

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