09 Mar '12, 3pm

Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion

Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion

My view tends to be that no one likes the idea of personalization. There’s fear that you’ll be stuck in what Eli Pariser calls a filter bubble . Or that you’ll be in that bad feedback loop like at Amazon, where you get terrible recommendations based on an odd one-time purchase. And there are real privacy worries about having all your searches — some of which can be intensely personal — recorded.

Full article: http://searchengineland.com/pew-report-personalized-searc...

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