25 Jul '14, 2pm

Google’s Matt Cutts: Link Building Is Sweat Plus Creativity

Back in June, Google head of webspam Matt Cutts participated in the annual You&A at SMX Advanced in Seattle, an hour-long event in which he was interviewed by SEL founding editor Danny Sullivan live in front of a large audience. A variety topics were covered, including important Google news, changes, and updates. The video itself is now on SMX’s YouTube Channel , and definitely worth an hour of your time: As always, Sullivan asked outstanding questions, doing his best to ascertain definitive answers with minimal wiggle room. Cutts was as frank as he ever is, although representing a giant corporation such as Google means he needed to be vague in some aspects. There was, however, one topic on which Cutts was crystal clear: the efficacy of links. In case you’ve missed it, Cutts has tackled whether or not backlinks will continue to matter numerous times in the last six months....

Full article: http://searchengineland.com/matt-cutts-link-building-swea...

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