08 Mar '12, 5pm

HOW TO: Archive Twitter Search Results in a Google Spreadsheet (and Analyze Them!)

HOW TO: Archive Twitter Search Results in a Google Spreadsheet (and Analyze Them!)

Track updates from any niche conference or event (through the official hashtag). In this particular case, archiving is very essential because your archive will let you find testimonials for your next event or quotes for your event coverage, etc. Monitor most recent link building opportunities . I for one use Twitter search to instantly react to niche guest posting invites; Monitor your own brand mentions (both linked and unlinked). Here's one post I did previously on awesome Twitter search operators that let you filter out all the clutter and track only very essential brand mentions (for example, filter out Twitter updates that contain links and only listen to "real" conversations); Keep an eye on your competitors and how they are doing on Twitter (for example, find negative mentions and be there to offer a better alternative) Identify active users and influencers within y...

Full article: http://www.seomoz.org/ugc/how-to-archive-twitter-search-r...

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