08 Mar '12, 4pm

Are We Putting Ourselves Out of Business With All These “How To” Blog Posts?

Are We Putting Ourselves Out of Business With All These “How To” Blog Posts?

I was talking with my business partner, Diane Kinney , today about all the people in this industry that have told me that business has come to a screeching halt recently and others telling me they are merging businesses with friends. Diane pointed out that with all the “how to” blog posts many people think that they can follow the directions/tips on the blog posts and do their own SEO / Social Media / WordPress / Web design work themselves. I think this is a very interesting perspective. We all write blog posts for rankings, traffic, industry respect and often, hopefully, new business. It is what this industry does, but we need to think about what impact our posts have on small-medium sized businesses. Are we giving them information that will help them make informed decisions or just enough information for them to hurt themselves? There are many businesses hiring in-house ...

Full article: http://www.searchenginejournal.com/are-we-putting-ourselv...

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