07 Mar '12, 7pm
Why SEO Consultants Push Brand
As an example, he suggested that based on the number of employees and revenues Wikipedia is a small business. He then went on to say that since Wikipedia wasn't on Interbrand's "scientific" study that they were not a top brand. Nevermind that no countries, religions, sports, celebrities, or non-profits make the list of top "companies." After IAC figured out that they were able to get away with running Ask.com as a thin scraper site, they outsourced "the algorithm" and fired many of their employees. Because they have fewer employees, Bryson considers Ask as "a mid-sized business" even though they are part of a multi-billion Dollar company and IAC is Google's #1 advertiser ! According to Compete's downstream traffic stats, YouTube receives about 1 in 13 search clicks from Google, but since it wasn't on Interbrand's list "who cares?" Incidentally, the folks at Interbrand do h...