How To Design Your Website For Dollars, Not Your Ego

Web Design for Dollars

How To Design Your Website For Dollars, Not Your Ego

Traditional design is different from designing for dollars. My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my site’s design to be groundbreaking like nothing else out there!” “Let’s turn it up a notch on the design.” “I want the site’s design to reflect the high value of our product.” In and of themselves, none of the above statements are unworthy pursuits. But if your goal is to increase conversion and fill you coffers to the brim, you will fall woefully short if you believe that web design alone can do the heavy lifting of convincing your visitors to take action. A while back, a client sent us a couple of different mocks of some new designs they were entertaining. They ask...

Full article: http://searchengineland.com/how-to-design-your-website-fo...

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@ecommerceb2b » 30 Mar '12, 2pm
Gorgeous Design versus Profitable Design. Which One Are You? [link]
@AlWightman » 26 Mar '12, 12pm
Web Design for Dollars [link] > this is how companies should think about their websites but rarely do until it is too late
@caldwelljames » 26 Mar '12, 11am
RT @rado_svicin: How To Design Your Website For Dollars, Not Your Ego [link] via @sengineland
@impulsiv » 26 Mar '12, 8am
How To Design Your Website For Dollars, Not Your Ego -> [link] via @conversion_doc #webdesign #cro #li
@estugo » 26 Mar '12, 6am
RT @conversion_doc: Zum Munterwerden: How to design your website for dollars, not your ego. [link] #cro #design #conversion
@conversion_doc » 26 Mar '12, 6am
Zum Munterwerden: How to design your website for dollars, not your ego. [link] #cro #design #conversion
@gciampaglia » 25 Mar '12, 7pm
Why you don't need an artist in your web design team | Web Design for Dollars [link] via @bmassey #conversionrate
@Matt_scherer » 24 Mar '12, 2pm
If my son was reading @brianmassey's blog and his column on web site dollar conversion, he would note: "DERP!" [link]
@MuseCOM » 22 Mar '12, 5pm
Post molto centrato di Brian Massey. Come fare siti web per fare denaro e non per soddisfare l’ego di nessuno! Lo... [link]
@west17media » 22 Mar '12, 4pm
This is how we roll! "Web Design for Dollars" - [link]
@MikeClingenpeel » 19 Mar '12, 9pm
Very important for Web Designers to Think About! [link]
@sparklyscotty » 15 Mar '12, 2pm
Key word when designing your website? "Profit", not "pretty". Great article on making message triumph over design [link]
@tomdiggity » 13 Mar '12, 1pm
RT @kauf: How To Design Your Website For Dollars, Not Your Ego [link]
@bigfishmediasj » 12 Mar '12, 6pm
How to Design Your Website for Dollars, Not Your Ego: [link] Hint: It's all about conversion
@_TimHolland » 12 Mar '12, 12pm
RT @i4harold: How To Design Your #Website For Dollars, Not Your Ego [link]
@MartinGysler » 11 Mar '12, 8pm
Web Design for Dollars [link] #Business #Entrepreneur
@Shishev » 10 Mar '12, 11am
RT @AngeliqueDuff Web Design for Dollars [link] [link]
@CosminALBA » 10 Mar '12, 9am
RT @ovidiubanica: Web Design for Dollars [link] via @sengineland
@anthonycsmith » 10 Mar '12, 1am
RT @chris_hart: Web Design for Dollars [link] via @sengineland
@KonceptWeb » 09 Mar '12, 9pm
How To Design Your WebsiteFor Dollars, Not Your Ego [link] via @sengineland
@KonceptWeb » 09 Mar '12, 9pm
HowToDesign YourWebsiteFor Dollars, Not Your Ego [link] via @sengineland
@ConvertInsights » 09 Mar '12, 3pm
Soo true Brian! Web Design for Dollars [link] via @sengineland
@EtsyBagalicious » 09 Mar '12, 12pm
How to Design Your Website for Dollars, Not Your Ego - great article: [link] #webdesign #seo #smallbiz
@AIM4SEO » 09 Mar '12, 5am
Web Design for Dollars [link] via @sengineland h/t @dannysullivan
@Nadia9876 » 09 Mar '12, 4am
RT @LinkBuildRocket: How To Design Your #Website For Dollars, Not Your Ego [link] #SEO
@pinoyvacouple » 09 Mar '12, 12am
RT @khenney: Web Design for Dollars [link]
@inexwebdesign » 09 Mar '12, 12am
Awesome read and so true! [link]
@thompsonpaul » 08 Mar '12, 11pm
Beautiful, eye-popping web design & effective, profitable web design are often two different things [link]
@crowdedocean » 08 Mar '12, 9pm
Spending more time on conversion strategy than design pays off. Web Design for Dollars [link]
@Sullivans_Projs » 08 Mar '12, 8pm
Not having fun? Not worth $.01. RT @NateRiggs Designing Sites 4 Dollars not ego-actually SEO experts already in hell. [link]
@lbmurray » 08 Mar '12, 8pm
RT @nateriggs: How To Design Your Website For Dollars, Not Your Ego -- [link]
@seotweetz » 08 Mar '12, 6pm
RT @Dick_Foster: #Web Design for Dollars, Not Your Ego [link] via @sengineland #seo
@BrittanyLettich » 08 Mar '12, 6pm
How To Design Your Website For Dollars, Not Your Ego @sengineland #website #media #profit [link]
@Alan_Cliffe » 08 Mar '12, 4pm
I'm always amazed at the amount companies spend on web design but then neglect to optimise their site [link]
@chrisodavies » 08 Mar '12, 4pm
RT @MarcosMoralez: Why designers also need to know the principles of conversion [link]
@MarcosMoralez » 08 Mar '12, 4pm
Why designers also need to know the principles of conversion [link]
@joeyabna » 08 Mar '12, 3pm
Don't forget about why you have a site in the first place~ Web Design for Dollars [link] via @sengineland
@seotweetz » 08 Mar '12, 3pm
RT @adorcharm: Web Design for Dollars [link] via @sengineland #seo
@getmeontop » 08 Mar '12, 2pm
Success, means earning #money? How To Design Your #Website For #Dollars, Not Your Ego [link]
@drourke » 08 Mar '12, 2pm
Web site design - [link] via @sengineland < Support sites fall into the same trap - not focused on customer tasks. #custserv
@TurnUpTheSEM » 08 Mar '12, 1pm
This is advice about website design that is right on the money (literally) leave your ego at the door for website... [link]
@IMGeniusDigital » 08 Mar '12, 1pm
Yes! Yes! Yes! Web Design for Dollars [link] via @sengineland
@SpyOnDesign » 08 Mar '12, 12pm
Content 1st > How To Design Your Website For Dollars, Not Your Ego [link] RT @yb2012 @cammipham
@chrbenoit » 08 Mar '12, 11am
Un site web pour convertir et non pas pour plaire : [link]
@edgarleijs » 08 Mar '12, 10am
True - "Web Design for Cash" [link]
@klloomis11 » 08 Mar '12, 2am
It's nothing personal, but... RT @bkmacdaddy: How To Design Your Website For Dollars, Not Your Ego - [link]
@uscorce » 08 Mar '12, 2am
Transitioning from design student to professional designer requires you to change your design goals. [link]
@_rnair » 08 Mar '12, 1am
RT @CallidusCloud: Web Design for Dollars [link] via @sengineland #search #conversion #sales leads
@yb2012 » 08 Mar '12, 1am
RT @cammipham: How To Design Your Website For Dollars, Not Your Ego [link] good reminder
@andyridgway » 08 Mar '12, 12am
There's gotta be a balance, right..? Web Design for Dollars: [link] via @sengineland