07 Mar '12, 2pm

Using Twitter as a Community Building Tool

Using Twitter as a Community Building Tool

Over the years I have met some incredible people on Twitter. Some of my best friends in the world right now are people I actually met ON Twitter years ago. As a brand-side strategist and external consultant I have both built communities and advised on community building. One thing that I've noticed, whether I'm communing with my friends, networking and sharing best practices with industry colleagues or building relationships and engaging with customers as a brand – the basic principles of building "community" on Twitter are the same. It's how you execute on each item that gets tailored for each audience and purpose.

Full article: http://www.searchenginepeople.com/blog/twitter-community-...

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