07 Mar '12, 12pm

PPC Split Testing: Who, What, Why & How

PPC Split Testing: Who, What, Why & How

PPC advertisers face two common problems when they try to tackle split testing: no ideas, or too many ideas. If you have no ideas about what to split test, that’s a sure sign that you’ve been spending too much time in your AdWords account. Log out, browse a magazine rack, check out your competitor’s websites, watch a movie, or get some exercise. Shake off the mental cobwebs and look for serendipity and inspiration. If you have too many ideas, however, you can be too overwhelmed to run any tests. Or you may discover yourself testing an ad that you already tried eight months ago, and forgot about. Or you may run 16 ads simultaneously and grow old waiting for insight. What you need when you have too many choices is a system for filtering and prioritizing those choices. I respectfully submit my “Who, What, Why, How” testing plan for your enjoyment and edification. Testing Is A...

Full article: http://searchenginewatch.com/article/2157555/PPC-Split-Te...

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