06 Mar '12, 10am

Bing Search First to Test Facebook's New Logout Page Ad

Bing Search First to Test Facebook's New Logout Page Ad

Facebook is in the process of testing a new logout screen page ad unit. When you logout of your Facebook account you could be greeted with a full recreation of Bing's home page, complete with a large photo and a search box. This was unveiled last week by Facebook. Last Wednesday Facebook came out this new ad layout focusing on exposing users to more ads without ruining their experience. It's expected that this new ad unit is scheduled to go live in April on all accounts. Facebook also confirmed that around 31 million people logout of Facebook daily. If you put that on a CPM basis, they are leaving at least $37,000/daily on the table if you are getting $1 CPM. I know that I pay much more then that with the majority of my ads, and they are the little ones on the sides. This logout screen should get more like a $4-$8 CPM. Facebook could be making an additional $54 million a y...

Full article: http://searchenginewatch.com/article/2157235/Bing-Search-...

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