06 Mar '12, 1am

Google’s “Search Plus Your World” To Launch Beyond US? Probably, As Google Secure Search Set To Expand: Google

Google has announced that by default, it will begin encrypting search beyond Google.com in the coming weeks. Since the reason Google uses secure search is primarily to enable its “Search Plus Your World” personalized results, this means SPYW is likely to expand beyond the US. It also means that search marketers can expect the percentage of “not provided” data they see to greatly increase. Secure Search = Search Plus Your World Last October, Google changed things so that anyone logged into Google.com would be searching through a secure connection. That was positioned as a move to increase privacy. It prevented others from “eavesdropping” on what someone might be searching for. In January, it became clearer why blocking eavesdropping threats was so important to Google. Google launched its new “Search Plus Your World ” service, which potentially generated more searches that m...

Full article: http://searchengineland.com/googles-search-plus-your-worl...

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