04 Mar '12, 11pm

One of the inventors of User Sensitive PageRank is leaving Yahoo for Google

The need for an intelligent surfer In their paper, Google’s founders claim that PageRank tries to model actual user behavior, yet they model a random surfer. Regular users do not click on links at random! They do not click on irrelevant links, invisible links or links that are not in the main content area. They follow links that pique their interest. Most of the time they ignore ads, too. A couple of researchers from the University of Washington came up with an improved PageRank model they call the intelligent surfer. Their basic idea is that the transition probabilities are weighted according to the similarity of the pages at both ends of the link. The end result is that links between pages that are related receive more weight and irrelevant paid links on a page would not count as they do now. … I like this intelligent surfer concept, but a simpler and more practical appr...

Full article: http://www.seobythesea.com/2008/01/yahoo-replaces-pageran...

Tweets

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