SEO: Are You Relevant, or Are You Vital? #seo #internetmarketing
SEO: Are You Relevant, or Are You Vital? Matt McGee | February 2, 2012 | 4 Comments Relevant web pages. Relevant title tags. Relevant meta descriptions. Relevant copywriting. You’ve heard it a million times, right? I’m guilty of talking about relevance to pretty much every SEO client I’ve ever had. No more. Relevancy is overrated. Anybody can be relevant; just throw a keyword on the web page a few times and BAM! You’re relevant. You want to do better than that. And what’s better than being relevant? Being vital . SEO Quality Scale If you think about an SEO quality scale, there’s nothing better than being vital. I’d never suggest that a small business owner take everything Google says about SEO as the gospel truth, but I think it’s wise to look at and think about how Google classifies web pages. That’s from a document that Google uses to train the people — regular folks lik...