What Susan G Komen Doesn't Understand About Communities and You Should

seomoz.org 02 Mar '12, 7pm

What Susan G Komen Doesn't Understand About Communities and You Should

Recently, Susan G. Komen pulled some funding for Planned Parenthood, and the internet exploded in disgust. Some people responded maliciously by supposedly hacking their site: Others responded with donations: Global neighborhoods can appear, exist, and disappear overnight. In Shel Israel's 2009 book Twitterville , he argues that communities and causes now form around issues of the day and not organizations. Because of all of the possibilities to connect, it's no longer necessary to fly to Haiti to see the effect of your donations or advocacy. You can advocate online, see the dollars get racked up, get emailed pictures of people being helped, and then see the YouTube video about all of it tomorrow. Leveraging pre-existing networks to fight SOPA. During the recent SOPA blackout, supporters used pre-existing communities (*cough* Reddit) to tip a movement from underground, web-...

Full article: http://www.seomoz.org/blog/what-susan-g-komen-doesnt-unde...

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