A Framework For Maximizing The Agency/Retailer Relationship: When it comes to managing search marketing campaign...

A Framework for Maximizing the Agency/Retailer Relationship

A Framework For Maximizing The Agency/Retailer Relationship: When it comes to managing search marketing campaign...

When it comes to managing search marketing campaigns for retailers, customizing support and services is as influential as managing the performance of campaign assets. With the fast-paced digital environment that we currently live in, it’s not only important for SEM agencies to understand how to analyze and optimize advertiser data, but also how to efficiently manage client interactions. Even though I work at a technology company, I’m responsible for client interactions. Many of my best practices are transferable to the SEM agency/retailer relationship. As such, in this article, I’ll explore: Where agencies get client management wrong Why retailers require different level of service from agencies; and Applying traditional business practices to digital agency relationships Agency Communication Developing and maintaining trust among all client contacts can be very labor inten...

Full article: http://searchengineland.com/a-framework-for-maximizing-th...

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