02 Mar '12, 1pm

A Framework For Maximizing The Agency/Retailer Relationship: When it comes to managing search marketing campaign...

A Framework For Maximizing The Agency/Retailer Relationship: When it comes to managing search marketing campaign...

When it comes to managing search marketing campaigns for retailers, customizing support and services is as influential as managing the performance of campaign assets. With the fast-paced digital environment that we currently live in, it’s not only important for SEM agencies to understand how to analyze and optimize advertiser data, but also how to efficiently manage client interactions. Even though I work at a technology company, I’m responsible for client interactions. Many of my best practices are transferable to the SEM agency/retailer relationship. As such, in this article, I’ll explore: Where agencies get client management wrong Why retailers require different level of service from agencies; and Applying traditional business practices to digital agency relationships Agency Communication Developing and maintaining trust among all client contacts can be very labor inten...

Full article: http://searchengineland.com/a-framework-for-maximizing-th...

Tweets

Padrino

Padrino

padrinorb.com 02 Mar '12, 3am

Many people love the simplicity and expressiveness of Sinatra but quickly find themselves missing a great deal of function...

Maximizing Google Analytics Insight for SEO wit...

seobook.com 05 Mar '12, 6pm

To start, you should consider setting up Custom Report categories to organize your reports by subject. You will find this ...

A Framework To Answer The Question "Should I Be On…?"

A Framework To Answer The Question "Should I Be...

searchenginepeople.com 12 Mar '12, 4pm

The service now becomes a primary channel and so your investment in it goes up. The size of your business, the number of e...

SEO & Personalization: An Evolving Relationship

searchenginewatch.com 05 Mar '12, 2pm

Personalization is here! Wait, it was kind of already here, so now is it “totally” here? It’s often hard to dissect how fa...