01 Mar '12, 5pm

Brightcove App Cloud Expands Features: Push Messaging, New Analytics

Brightcove App Cloud Expands Features: Push Messaging, New Analytics

Brightcove has announced an expansion to its App Cloud feature set over in Spain at Mobile World Congress. If you’re trying to reach Android, iOS and other mobile web users, you might be interested. The new features include intelligent cross-platform push messaging and content-level analytics that should provide valuable information to both the end-users and the app owners. The Brightcove App Cloud enables digital media and digital marketing organizations to build and operate growing portfolios of cross-platform native apps for Apple iOS and Google Android smartphones and tablets. Here’s some info from their press release about the new push messaging: The latest release of Brightcove App Cloud offers intelligent push messaging that is designed to allow marketers to schedule and send push message campaigns to their installed base of app users across both the iOS and Android...

Full article: http://www.reelseo.com/brightcove-app-cloud-features-expa...

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