29 Feb '12, 12pm

Non-Google Link Strategy: An Example of Stealth Link Marketing

Non-Google Link Strategy: An Example of Stealth Link Marketing

My prior column "Link for People, Not Search Engines ," was met with a few favorable responses and responses asking for more concrete advice/examples. Sticking with my “link for people” theme, let’s look at a real life example to hopefully provide some clarification. To begin, let’s rid ourselves of the term “link builder.” Link building is a terribly inaccurate description of the approaches that savvy link developers and link marketers can use for generating links to client's content. For the remainder of this column, let's forget the search engines exist, or say for the sake of argument that you already have number one rankings at Google, so you don't need any more links for rank, you want links for direct click traffic which has a chance at converting into business. Where Would You Start the Process of Looking for Links? Let’s look at one real life successful link marke...

Full article: http://searchenginewatch.com/article/2155903/Non-Google-L...

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