Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

seomoz.org 29 Feb '12, 6am

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

I use the search query report for gathering negatives I had missed, and to find ideas for entire classes of negative keywords. This all started when I found "honeymoon with a stranger" in a search query report, found out it was a movie title, and got the idea to search IMDB for other titles containing honeymoon. Suddenly I had "zombie honeymoon", "honeymoon for three", and a large variety of other keywords in my negative keyword list. I saw lots of honeymoon resort ads showing for these queries, and realized not too many people were using this method, and started thinking of other ways to find negative keywords.

Full article: http://www.seomoz.org/blog/negative-keywords-for-positive...

Tweets

@tomandrews_fims » 14 Mar '12, 12pm
Useful #InternetMarketingTips : [link] + [link]
@seotweetz » 09 Mar '12, 6pm
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@ericpratum » 09 Mar '12, 3am
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@agincourt » 08 Mar '12, 3pm
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@TitanSEO » 07 Mar '12, 11pm
Rule out worthless clicks by setting up thorough negative keyword lists for your #PPC campaign [link]
@SachinSharmaSEO » 07 Mar '12, 4am
Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI | SEOmoz [link] via @sachinsharmaseo
@marketingade » 03 Mar '12, 10pm
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@Lauraine » 03 Mar '12, 6am
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@EverythingSwan » 03 Mar '12, 1am
[link] Power of negative keywords via the moz. Getting ready to step up the analytics in late March.
@ChatterJet » 02 Mar '12, 8pm
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@Matt_Siltala » 02 Mar '12, 3pm
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@inemode » 02 Mar '12, 3pm
RT @lauralippay: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI -- [link] (via @kerimorgret / @SEOmoz
@chiropractic » 02 Mar '12, 2pm
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@MasterBuscador » 02 Mar '12, 1pm
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@RidhiMahendra » 02 Mar '12, 4am
RT @kuno: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI [link] (via @seomoz)
@seotweetz » 02 Mar '12, 12am
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@mccannkz » 01 Mar '12, 11pm
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@seotweetz » 01 Mar '12, 11pm
RT @GetIntertwined: Stop Paying for Stupid Clicks: Negative #Keywords for Positive #ROI [link] via @seomoz @kerimorgret #SEO
@DigitalryInc » 01 Mar '12, 9pm
"It is just as important to have negative keywords as it is to have regular keywords" [link] #seo #seomoz
@Steveology » 01 Mar '12, 8pm
n00bs, listen up! Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI | [link] #B2B #SEO #PPC
@KarlRibas » 01 Mar '12, 8pm
RT @blueglass: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI [link]
@tipsvoorseo » 01 Mar '12, 7pm
#Adwords - Stop met betalen voor waardeloze klikken! [link]
@fdiamantini » 01 Mar '12, 5pm
RT @Matt_Umbro: RT @KeriMorgret: check out my post on #ppc negative keywords at [link] and my talk at 3:30 this afternoon at #smx! #ppcchat
@PBuntWeb » 01 Mar '12, 5pm
Are you wasting your #PPC budget on stupid clicks? [link] #adwords #marketing
@ivistasolutions » 01 Mar '12, 3pm
Time to stop paying for Stupid #Clicks: Negative #Keywords for Positive #ROI- [link]
@seotweetz » 01 Mar '12, 3pm
RT @THERCOM1: Stop Paying for #Stupid# Clicks: #Negative Keywords for Positive ROI | SEOmoz [link] via @SEOmoz #SEO #Awords
@THERCOM1 » 01 Mar '12, 3pm
Stop Paying for #Stupid# Clicks: #Negative Keywords for Positive ROI | SEOmoz [link] via @SEOmoz #SEO #Awords
@stevehaldi » 01 Mar '12, 2pm
Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI [link] (TONS of good info here...)
@Maakelijk » 01 Mar '12, 7am
Mooi artikel over het vinden van uitsluitingszoekwoorden voor Adwordscampagnes [link] #in
@seotweetz » 01 Mar '12, 5am
RT @thisisprimitif: Negative Keywords for Positive ROI [link] #SEO via @BrightOak
@thisisprimitif » 01 Mar '12, 5am
Negative Keywords for Positive ROI [link] #SEO via @BrightOak
@alicedsza » 01 Mar '12, 4am
Negative keywords, positive impact. Choose negative keywords for more better results. [link]
@John_D_Fisher » 01 Mar '12, 2am
RT @SlingshotSEO: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI - [link] via @KeriMorgret @SEOmoz
@maryi » 01 Mar '12, 2am
Learn the ROI behind using negative keywords & how to use them in a PPC strategy [link] via @SEOmoz
@joey_montano » 01 Mar '12, 2am
@KeriMorgret just wanted to say great job with your article on Negative Keywords for Positive ROI [link] via @SEOmoz
@KeriMorgret » 01 Mar '12, 1am
Howdy SEOmoz fans! Help me get my first post to 50 likes before it's been up for 24 hours, and I get cupcakes. [link]
@ChrisChurchill » 01 Mar '12, 1am
RT @Thos003: @KeriMorgret gave a great post on Negative Keywords for #PPC, with resource lists... Good stuff. [link] #smx @SEOmoz
@Thos003 » 01 Mar '12, 1am
@KeriMorgret gave a great post on Negative Keywords for #PPC, with resource lists... Good stuff. [link] #smx @SEOmoz
@k4ylaf » 01 Mar '12, 12am
Stop Paying for Stupid Clicks: Negative Keywords - Has a good list from one of the links mentioned! [link] via @SEOmoz
@tomyches » 01 Mar '12, 12am
#leo Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI | SEOmoz [link] vía @SEOmoz
@ChadSummerhill » 01 Mar '12, 12am
@KeriMorgret one of my favorite #smxwest presentations so far! - Read this blog post on Negative Keywords: [link] #ppcchat
@nextgenseosmo » 01 Mar '12, 12am
SEO Updates: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI [link]
@SoloDeveloper » 29 Feb '12, 11pm
RT @Onboardly: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI [link]
@meatheadevan » 29 Feb '12, 11pm
RT @iPullRank: Shoutout to @kerimorget who is presenting on the topics from her epic Negative Keywords post [link] #smx
@iPullRank » 29 Feb '12, 11pm
Shoutout to @kerimorget who is presenting on the topics from her epic Negative Keywords post [link] #smx
@robertdolby » 29 Feb '12, 11pm
RT @simonpenson: RT @SEOmoz: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI - [link] by @KeriMorgret
@maushirt » 29 Feb '12, 11pm
RT @bkmacdaddy: Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI - [link]
@jonbruin » 29 Feb '12, 10pm
great post by @KeriMorgret RT @seoinfonews: #SEO Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI [link]
@The_Tela » 29 Feb '12, 9pm
Awesome post on PPC negative keywords via @SEOmoz [link] via #PPC #Search #AdWords
@jasontrump » 29 Feb '12, 9pm
RT @chriskos: Great sources for negatives! Hey #ppcchat people, check out my post on #ppc negative keywords at [link]