28 Feb '12, 1pm

How Google Evaluates Links

How Google Evaluates Links

Google recently announced “40 changes for February ” but the big one from an SEO’s point of view was the Link evaluation Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable. If this didn’t send a small giggle or a large shudder though the SEO industry not sure what will.. Links have been the cornerstone of Google even since Larry Page came up with PageRank, but Links have been the easiest part of the algorithm to game and it’s got to end sometime So let’s try and break down what Google said “We often use characteristics of links to help us figure out the topic ...

Full article: http://www.davidnaylor.co.uk/how-google-evaluates-links.html

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