27 Feb '12, 4pm

Stop Swinging For The Fences When You Only Need A Single

Titles – How did you title your video? Did you use keywords likely to be searched by the very people looking for this content? Or did you try to get cute and come up with a catchy viral-type title? Description – How you describe the video can impact whether people watch it or whether they ever find it in the first place. Most clients I work with come to me with a bunch of videos that are under-performing, and when I start looking around I’ll find a short, one-sentence description. It’s not good enough. There is plenty of information you can put in the video description (especially at YouTube), including calls to action, text that frames the content or provides context, links to ancillary content or websites, and more. Captions – Captions are important for several reasons, most notably to help the hearing-impaired understand and enjoy the content. But captions are important...

Full article: http://www.reelseo.com/stop-swinging-fences-single/

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