27 Feb '12, 2pm

5 Ways To Give Your PPC Account A Kick In The Butt

5 Ways To Give Your PPC Account A Kick In The Butt

So you’ve set up your PPC account, have been monitoring it for a while, and things are going swimmingly. But now what? You feel you’ve done everything you think you can do to the PPC account. Not so! There’s always more to do! In this article, I’ll discuss some ideas you can use to give your account a serious kick in the butt! Note: some of the strategies require statistically significant data before implementing. I like to see data from at least 100 conversion events before moving forward with any strategy. 1. Geographic Targeting Dig through the data and determine if there are specific geographic areas that are performing better than others. If yes, think about ways to increase volume in those regions. Is there room to add a geographic qualifier to any of your search terms in the account (e.g. “Nike sneakers in NYC”, “Nike sneakers in New York City”, etc.)? It may also m...

Full article: http://searchengineland.com/5-ways-to-give-your-ppc-accou...

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