26 Feb '12, 7pm

Apple Gets Into (App) Search

It took longer than I thought it would, but it’s finally happened. Apple’s admitted that it needs real search to bring it’s tangled app universe to heel, and purchased Chomp , a leading third-party app review and search service. Nearly two years ago I wrote this piece: Apple Won’t Build a (Web) Search Engine . From it: …but it will build the equivalent of an app search engine. It’s crazy not to. In fact, it has to. It already has app discovery via the iTunes store, but it’s terrible, with no signal that gives reliable results based on accrued intent. What Apple needs is a search engine that “crawls” apps, app content, and app usage data, then surfaces recommendations as well as content . To do this, mobile apps will need to make their content available for Apple to crawl. And why wouldn’t you if you’re Yelp, for example? Or Facebook, for that matter? An index of apps+socia...

Full article: http://battellemedia.com/archives/2012/02/apple-gets-into...

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