Apple Gets Into (App) Search

Apple Gets Into (App) Search | John Battelle's Search Blog

Apple Gets Into (App) Search

It took longer than I thought it would, but it’s finally happened. Apple’s admitted that it needs real search to bring it’s tangled app universe to heel, and purchased Chomp , a leading third-party app review and search service. Nearly two years ago I wrote this piece: Apple Won’t Build a (Web) Search Engine . From it: …but it will build the equivalent of an app search engine. It’s crazy not to. In fact, it has to. It already has app discovery via the iTunes store, but it’s terrible, with no signal that gives reliable results based on accrued intent. What Apple needs is a search engine that “crawls” apps, app content, and app usage data, then surfaces recommendations as well as content . To do this, mobile apps will need to make their content available for Apple to crawl. And why wouldn’t you if you’re Yelp, for example? Or Facebook, for that matter? An index of apps+socia...

Full article: http://battellemedia.com/archives/2012/02/apple-gets-into...

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@aaranged » 27 Feb '12, 6pm
Apple Gets Into (App) Search - [link] @johnbattelle - Hmm ... maybe app search will *finally* improve
@johnbattelle » 27 Feb '12, 4pm
Apple Gets Into (App) Search [link] via @johnbattelle frm last nite
@seotweetz » 27 Feb '12, 2pm
RT @ScottLitvack: Will we soon be doing #SEO for apps? Apple Gets Into (App) Search [link] via @johnbattelle
@ScottLitvack » 27 Feb '12, 2pm
Will we soon be doing #SEO for apps? Apple Gets Into (App) Search [link] via @johnbattelle
@annetreasure » 26 Feb '12, 9pm
[narrows eyes] RT @johnbattelle: Apple Gets Into (App) Search [link]
@analisisseo » 26 Feb '12, 9pm
Apple Gets Into (App) Search | John Battelle's Search Blog [link]
@tquintana » 26 Feb '12, 8pm
Thanks for the post +John Battelle ! #tquintana #apple #chomp https://t.co/OGyqt5jZ [link]
@hvonborcke » 26 Feb '12, 8pm
#SEO Apple Gets Into (App) Search: It took longer than I thought it would, but it’s finally happened. Apple... [link] #SMO
@meddr » 26 Feb '12, 8pm
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@JasonTherrien » 26 Feb '12, 8pm
This did take too long based on the mobile app universe we live in: RT @johnbattelle: Apple Gets Into (App) Search [link]
@flipmuscles » 26 Feb '12, 7pm
Apple Gets Into (App) Search: It took longer than I thought it would, but it’s finally happened. Apple’s admitted… [link]
@SEOLinkTagstic » 26 Feb '12, 7pm
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@SEOEnginesNews » 26 Feb '12, 7pm
Apple Gets Into (App) Search: It took longer than I thought it would, but it’s finally happened. Apple’s admitte... [link]
@SMMvainc » 26 Feb '12, 7pm
#Social_Media Apple Gets Into (App) Search: It took longer than I thought it would, but it’s fin... [link] @LinkBuildingVA
@ePlusMarketing » 26 Feb '12, 7pm
SEO: Apple Gets Into (App) Search: It took longer than I thought it would, but it’s finally happened. Apple’s ad... [link]
@Nimiwal » 26 Feb '12, 7pm
Apple Gets Into (App) Search [link] @nimiwal
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RT @johnbattelle: Apple Gets Into (App) Search [link] via @johnbattelle
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Apple Gets Into (App) Search [link]
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Apple Gets Into (App) Search | John Battelle's Search Blog [link]
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Apple Gets Into (App) Search [link]
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Apple Gets Into (App) Search [link]
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Apple Gets Into (App) Search [link]
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Apple Gets Into (App) Search [link]
@WB_reader » 26 Feb '12, 8pm
Apple Gets Into (App) Search: It took longer than I thought it would, but it’s finally happened. Apple’s admitted… [link]
@sean_kelley_ms » 26 Feb '12, 8pm
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Apple Gets Into (App) Search [link]
@AttilatheNun » 26 Feb '12, 7pm
Apple Gets Into (App) Search: It took longer than I thought it would, but it’s finally happened. Apple’s admitte... [link]
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Apple Gets Into (App) Search [link]
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Apple Gets Into (App) Search [link]
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Apple Gets Into (App) Search [link]
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Apple Gets Into (App) Search [link]
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