26 Feb '12, 2am

131 (Legitimate) Link Building Strategies

This is by far the oldest and best-known method of improving link popularity. Basically you email or contact the Webmaster of a site that is complementary but generally not competitive to your own. You ask them to link to your site while outlining the benefits of doing so. You would generally offer to link back to them in exchange for this courtesy. Be sure you have developed genuine content on your Web site of interest to the trading partner. Explain the advantages to them and to their visitors by providing a link to your content. Tell them where the link on your site will be or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll add a link to you in kind. Take the time to look over their site and then suggest where a link to you might be appropriate. Most importantly, personalize your emails! You must distinguish yourself from...

Full article: http://searchenginewatch.com/article/2064922/131-Legitima...

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