02 Jul '14, 2pm

UI 101: Are Looks or Beauty More Important While Designing Your Website?

UI 101: Are Looks or Beauty More Important While Designing Your Website?

Although the article of Tractinsky et al. produced very important and still useful insights, it is very outdated as well. It was published in 2000 and the research was executed a few years before that. In those years, developers did not think about aesthetics at all. Websites were used only by very early internet adopters and for information gaining purposes solely. All designs were simple, style sheets were hardly used and CSS was not supported by any browser (see wikipedia ). Aesthetics were just not that important yet. Tractinsky and collegues were so absolutely right in their prediction that aesthetics would become more and more important in websites. But, in 2014 design and aesthetics have a completely different role in websites. The results from the 2000 Tractinsky study cannot be translated in any way to the present situation.

Full article: http://www.searchenginejournal.com/ui-101-looks-beauty-im...

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