24 Feb '12, 9pm

Have Fun with Facebook Marketing Campaigns — eCommerce

Get the Like: Create a special Facebook Wall tab and ensure people have to click the Like button to access the promotion details tab. Be very detailed in instruction: Include the date and time range in a specific time zone (e.g. February 22, 2012 -- between 1 pm and 3 pm EST) and also provide the details on how to "win." For example, will you post a link on your Wall that takes a visitor to your site to enter, will people need to pre-register on your website, etc. Advertise everywhere: Post the Facebook event details, well in advance of the promotion date, on your Facebook Business page, your website , on the shopping cart checkout page and in all email marketing messages including opt-in, thank-you and order confirmations . Make it worth a customer's time. The give-away should be a deep discount -- free if possible -- or people won't hang around for hours waiting for the ...

Full article: http://www.ecommerce-guide.com/solutions/advertising/arti...

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