24 Feb '12, 7pm

Undressing The Secret Of Facebook: Paid Organic Is The New Black

Undressing The Secret Of Facebook: Paid Organic Is The New Black

Facebook Organic & The Second Degree Of Separation When a user likes a brand’s page and content, interacts with an application or checks in at a Place, that user’s friends (the brand’s second degree of separation) see that activity “rank” subject to EdgeRank, the algorithm that rewards content users engage with. This effect has been powerful because humans, by nature, care what their friends like. This second-degree proliferation is becoming thinner. For one thing, the more friends attained and brands liked a user has, the quicker the ticker blows by. Also, the increased ad count limits the space FB has to display various organic units. There is only so much physical space and, of course, FB makes money on ads.

Full article: http://www.aimclearblog.com/2012/02/24/undressing-the-sec...

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