24 Feb '12, 2pm

Privacy Prompts Public Concern from Web Sites to White House

March 1st is next week, when Google combines privacy policies together, supporting a ‘better’ user experience. The notion of privacy has been a recent, ongoing conversation, first discussed in detail by the online marketing world, then slowly making its way around the nation’s households, even the White House. The New York Times reports of a ‘consortium’ of companies, representing 90% of online ads agreeing to comply with online tracking standards. Obama’s think tank established blueprints for a ‘new’ privacy code of its own: a one-click, one-touch process, allowing browsers to mediate their level of online privacy. The notion makes sense, especially for the large percentage of the population that is not directly involved with online marketing. As Danny Sullivan demonstrated last month, you don’t have to fear Google’s privacy changes; you can opt out, but it requires a bit...

Full article: http://www.searchenginejournal.com/privacy-prompts-public...

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