30 Jun '14, 7pm

How Bing Chooses Your Webpage Titles

It can be frustrating for webmasters to carefully craft the perfect title for a page, only to have a search engine decide to replace it with what they consider to be a better one. So Bing has published a new blog post explaining how they choose the titles for webpages, and why they might replace yours with something else. In one example, Bing chose to move the company’s name from the end of the title, where the company placed it, to the front of the title instead, when a searcher was searching specifically for the company name. Query: Contoso The Contoso webmaster has set the Title tag as: Home Ware: Bedroom, Kitchenware, Garden Ware, Hardware – Contoso’s The title Bing selected may look like this: Contoso’s – Home Ware: Bedroom, Kitchenware, Garden Ware … This does provide a better user experience for the searcher, as they might have missed the fact it was the Contoso web...

Full article: http://searchenginewatch.com/article/2352871/How-Bing-Cho...

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