30 Jun '14, 5pm

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

High-quality videos are important – but composition, lighting, and judicious use of filters may not be enough to make your Instagram worth following. It’s just as important to think about the content of your videos. Since Instagram caught on as a way for friends to share videos with each other, the platform’s culture is one that presumes there’s a personality behind the camera. Users scrolling through their feeds are noting that Todd is having a great time in Florence and that Arlette is smitten with the reflections of boats in Sausalito harbor. The challenge for brands is to convey just as much personality as individual users. As others have noted, one of the best ways to do this is to avoid relying only on professionally lit, staged studio Instavids. A feed made up entirely of glossy, magazine-style videos will seem out of place on a platform that took off in large part ...

Full article: http://www.reelseo.com/7-tips-instagram-video-marketing/

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