30 Jun '14, 1pm

Mobile Calls Are The New Conversions: 7 Tips For SEMs

Mobile Calls Are The New Conversions: 7 Tips For SEMs

The typical conversion rate of a click to a desktop landing page is around 4%. It’s brutal. Calls from click-to-call extension ads provide a way to short-circuit that leaky bucket entirely by having people call directly from the search engine results page without ever even having to go to your landing page! Wow. It’s not often that you can completely eliminate a stage in the conversion funnel like this. Our internal research shows that calls from ads are worth on average a whopping 3x more than clicks to your web page, yet cost around 20-30% less than desktop clicks on average! So the goal should be to get the phone to ring as much as possible, because they’re the hottest leads you’ll ever get. The people who want to buy now will be the ones that call you. It’s like the call extensions are sucking the commercial intent out of the search engine results page. I had one clien...

Full article: http://searchengineland.com/mobile-calls-new-conversions-...

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