30 Jun '14, 12pm

5 Boring Companies With a Fascinating Social Strategy

While social media is becoming a great channel for both B2C and B2B companies, in most case we associate great social media campaigns with "interesting" companies and "cool" industries. Fast food, apparel, entertainment, and even software companies are using social media in creative and interesting ways. But what about companies that operate in seemingly boring industries? Can social media be an effective marketing channel for those companies? Some "boring" companies have proven that even the boring can become fascinating when smart people are at the helm. Here are five examples of how "boring" companies take full advantage of social media with great social strategy. H&R Block Is there anything more boring than taxes? Tax giant H&R Block has a strong social presence on multiple social networks, but the most impressive one is their work on Facebook. With almost 380,000 fans...

Full article: http://searchenginewatch.com/article/2352618/5-Boring-Com...

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