30 Jun '14, 8am

Improve Your PPC Campaign In 7 Days

Improve Your PPC Campaign In 7 Days

You can use these reports to understand which days of the week perform better than others. It may be that on one day of the week the number of conversions drops off and the Cost per Acquisition (CPA) increases. This will ultimately increase the overall CPA of the campaign. By understanding this data, you can use the Bid Adjustments in Google AdWords to lower how much you are bidding for keywords on that particular day or if the results are really poor, you may decide to pause the campaign on that day altogether.

Full article: http://www.koozai.com/blog/pay-per-click-ppc/improve-ppc-...

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