29 Jun '14, 6pm

Facebook Video Ads: The Next Big Thing?

Facebook Video Ads: The Next Big Thing?

Although these ads are not available to the general public yet, I’m excited for when they are more widespread. Why am I excited, you might ask? One reason is because videos offer a level of engagement and interaction that is unparalleled. The importance of a striking visual is so well documented that all I will say is this: images are crucial to an ad’s success. If a stationary picture has so much impact, a moving picture (i.e. video) surely has the potential to be immensely successful. With current Facebook ads the best you can do is have several different ads with several different images running simultaneously, but you are still limited to one image per ad per viewing. Video ads offer the opportunity to showcase your product in way that a simple image never can. You have 15 seconds to give your product or service the spotlight it deserves

Full article: http://www.leadgenix.com/blog/social-media/facebook-video...

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