29 Jun '14, 4pm

Search or Social Traffic? Which Is Better for Your B2B Website? via @brickmarketing

Search or Social Traffic? Which Is Better for Your B2B Website? Writing by Shawna Wright in B2B SEO Marketing Most B2B marketers and site owners realize that one new social connection or one new organic visitor does not automatically equal one new sale. Converting search and social traffic, especially in the B2B world, can be a long and arduous process. The more complicated or costly your product is the longer the sales cycle tends to be—obliviously investing in a $10k software product requires a little more planning/budgeting than ordering lunch for the office. More people need to get involved in the process, more education is needed, more groundwork needs to be done. Getting a new follower on Twitter or pulling a new, non-branded visitor to your site is only the first step in the conversion process. But where should a B2B site owner or marketer put a majority of their fo...

Full article: http://www.brickmarketing.com/blog/search-social-traffic....

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