23 Feb '12, 7pm

What Community Builders Can Learn From Research

What Community Builders Can Learn From Research

In inbound marketing, one often hears the advice: go build a community. Yes, we'd all love to have flourishing communities, right? But how to get critical mass? One solution often used is seeding a site with (third party) content. This is supposed to show that the community is lively and thereby encourage users to contribute. Jacob Solomon and Rick Wash from Michigan State University tried this form of bootstrapping when starting a new wiki. The results show that users contribute more when they are given a blank page, than they do when they see a seeded page. This makes sense, as there is more work to do on a blank page. However, contributions made on a blank page tend to be unstructured. If the users see a page with some content (e.g. headers, text chunks, objective content, opinionated content etc.), they tend to contribute content similar to the seeded content. Design i...

Full article: http://www.seomoz.org/blog/what-community-builders-can-le...

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