29 Jun '14, 4pm

3 Opportunities With Those New Google Shopping Campaigns

Because of the mapping issue being addressed — at least theoretically — marketers should be able to serve more specific ads with more specific promotion lines related to more specific queries. If you are using the new Shopping structure correctly, you should expect a shift from a couple of generic product targets and the current “All Products” product target to more granular, long-tail product targets and those “Everything else” product targets. This should help with both the average click through rates and conversion rates due to improved relevancy in general. Since every layer of product targets needs to have an “Everything else” product target, you’re likely to get more impression volume if you didn’t already have a catch-all ad group. That could be a hit or a miss, and you’ll want to make sure your “Everything else” product targets are doing what they are supposed to, ...

Full article: http://searchengineland.com/3-opportunities-new-google-sh...

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3 Opportunities With Those New Google Shopping ...

searchengineland.com 27 Jun '14, 1pm

Because of the mapping issue being addressed — at least theoretically — marketers should be able to serve more specific ad...

Retweet and Get Free Shopping Points! #singapore #online #shopping #women #fashion #dress

Retweet and Get Free Shopping Points! #singapor...

sg-shop.com 29 Jun '14, 12pm

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Restructuring Your PPC Campaigns in 5 Key Steps

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searchenginewatch.com 27 Jun '14, 12pm

Wouldn't it be nice if restructuring your PPC account was as simple as adding water? Alas, most often the simple mention o...

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Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they...

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The recommendations on how to structure the new Shopping campaigns, though, will be particularly useful for marketers begi...

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adwords.blogspot.com 20 Jun '14, 4pm

in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will b...

Retweet and Get Free Shopping Points! #singapore #online #shopping #women #fashion #dress

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sg-shop.com 02 Jul '14, 8am

Tweet Like, Share, +1, Pin or Tweet above and get 3 Free points or Buy this item and earn 21 points valued at SGD1.05. Pro...

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searchenginewatch.com 30 Jun '14, 1pm

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sg-shop.com 02 Jul '14, 1pm

Product Information Material: Lace Material elastic: yes Clothing elastic: yes Inner lining: no Other accessories: no Size...

Retweet and Get Free Shopping Points! #singapore #online #shopping #women #fashion #dress

Retweet and Get Free Shopping Points! #singapor...

sg-shop.com 02 Jul '14, 5pm

Product Information Material: Cotton Material elastic: yes Clothing elastic: yes Inner lining: no Other accessories: no Si...

Retweet and Get Free Shopping Points! #singapore #online #shopping #women #fashion #dress

Retweet and Get Free Shopping Points! #singapor...

sg-shop.com 02 Jul '14, 8pm

Product Information Material: Lace Material elastic: yes Clothing elastic: yes Inner lining: no Other accessories: no Size...

Retweet and Get Free Shopping Points! #singapore #online #shopping #women #fashion #dress

Retweet and Get Free Shopping Points! #singapor...

sg-shop.com 03 Jul '14, 11am

Product Information Material: patent leather Lining Material: PU Cortical features: patent leather Sole Material: Rubber T...

Retweet and Get Free Shopping Points! #singapore #online #shopping #women #fashion #dress

Retweet and Get Free Shopping Points! #singapor...

sg-shop.com 03 Jul '14, 12pm

Tweet Like, Share, +1, Pin or Tweet above and get 3 Free points or Buy this item and earn 23 points valued at SGD1.17. Pro...