29 Jun '14, 4pm

SEO Strategies for 404 errors | Search Engine People Blog

Don't call it a 404 error, this is a technical term that people outside the digital marketing and web development industries may not understand. Instead a simple "Sorry, we couldn't find the page you were looking for" or if appropriate for your industry, make your 404 message funny. Keep your 404 message with the same template layout or site navigation as your website. Ensure your contact information is clearly displayed, possibly include a quick contact form. Include internal links of your most popular pages, for example, the Home Page and Product/Service pages or a list similar to your Sitemap. If you have a Blog, and every company should, include links to recent or featured posts. Include a Search box.2. Fixing 404 Errors: Implement a 301 redirect if the page delivering the 404 error has important links directed to it from external sources Implement a 301 redirect if th...

Full article: http://www.searchenginepeople.com/blog/404-seo.html?mkt_t...

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