29 Jun '14, 4pm

Link Building for Gaming Companies

Don't assume that just because you know something about one game, you can apply the same concepts to every other one. The searches are different, and so is the audience. One of the most basic tactics that works is straight-up outreach. If you find a site and you'd like a link there, reach out and ask for one. People who run gaming blogs are usually very friendly. Set up Google and/or Talkwalker alerts for your brand and various gaming topics, as that's a great way to get good content ideas. Remember that there are a ton of female gamers and make sure that your content isn't misogynistic. There are a few games that are frighteningly violent and a lot of that violence gets directed toward women and apparently there is an audience for that. However, if your game isn't one of those types, you have a large array of topics related to this that are available to you anyway. If you...

Full article: http://searchenginewatch.com/article/2352407/Link-Buildin...

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