29 Jun '14, 4pm

How to launch a new website without losing all your traffic - Vertical Leap

How to launch a new website without losing all your traffic - Vertical Leap

Google Analytics (GA) is added to new site, is tested and added to every page (ensuring the same GA code is used for data comparisons rather than starting a new GA account). New event tracking is added on site and GA is updated so new associated goals are added (it is important to have both micro and macro goals). All Google Webmaster Tools (GWT) website performance (crawling, indexation, operability) and admin areas are updated and accurate for the new site. All parties are provided with the access details required for competing associated tasks (CSM, FTP, hosting control panel etc). GA traffic graphs are annotated so that data can be analysed successfully when the new site is launched. Take note of specific historical problems with the previous site that can be brought forward (like penalties and algorithm impact). Redress known issues so the new site has the greatest po...

Full article: http://www.verticalleap.co.uk/blog/how-to-launch-a-new-we...

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