28 Jun '14, 11pm

Long Form Versus Short Form Content – Which Works Best? via @brickmarketing

Long Form Versus Short Form Content – Which Works Best? via @brickmarketing

Long Form Versus Short Form Content – Which Works Best? Writing by Shawna Wright in Content Marketing There seems to be little doubt that our attention spans, especially when it comes to consuming online content, are getting shorter and shorter all the time. You only have to look at a social site like Twitter, where you’re capped to 140 characters, to get a sense that short form content is in and long form content is out; people simply can’t be bothered to invest the time into reading longer pieces of content. Even our message for saying something is too long, i.e TLDR (too long, didn’t read), is tightened up to as few characters as possible. So if our attention spans really are that short is creating long form content worth the time it takes to create it? If people are only interested in snippets and sound bites does an article that’s 2,000+ words have any value in today’...

Full article: http://www.brickmarketing.com/blog/long-short-form-conten...

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