28 Jun '14, 5pm

The Social Media Underground

Building links is a struggle we SEOs all face. Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that i’s usually the weakest. Looking at sites individually, formulating your approach, sending personalized emails, picking up the phone to speak to the webmasters – it’s a lot of hard slog. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank, and your optimization efforts will fall short. There is another approach – a “secret formula” if you will, employed by the SEO elite. One that’s scalable, efficient and high-impact. It starts with “link bait”. Yes, that overused, industry term that refers to viral content that is irresistible to link to. But link bait by itself isn’t sufficient...

Full article: http://searchengineland.com/the-social-media-underground-...

Tweets

We've made our mark all over the web, we have. See where else we've been & what we do there on our Social Media map

We've made our mark all over the web, we have. ...

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