28 Jun '14, 4pm

Should #Facebook Marketers Focus on Likes, Shares, or Promoted Posts? via @senginepeople #FacebookMarketing

Should #Facebook Marketers Focus on Likes, Shares, or Promoted Posts? via @senginepeople #FacebookMarketing

Should Facebook Marketers Focus on Likes, Shares, or Promoted Posts? Facebook has become a social networking platform with a user base of over a billion. Many SMBs and marketers have had to keep up with Facebook's rapidly changing marketing platform as well as the inherent changes in the social media world. A Facebook handbook can help differentiate between effective Facebook marketing strategies and features that are arguably outdated. What to Do With L ikes, Likes, and More Likes A few thousand likes on Facebook used to add credibility to a brand. These days, very few brands can effectively leverage the number of Facebook likes as a part of a more comprehensive social media marketing strategy. In most cases, if not all, businesses don't get paid every time a user clicks the like button and it's not unusual for Facebook users to find pages that have over ten thousand like...

Full article: http://www.searchenginepeople.com/blog/facebook-marketers...

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