28 Jun '14, 4pm

8 Reasons You're Not Getting The Qualified Leads You Deserve #seo

Your value message isn't consistent – This is the one we see the most.Is your ad copy message consistent with your landing page? Make sure your offer is in perfect alignment with your landing page copy. Too often we'll see an ad say something like "Free Shipping in Canada", only to lead to a general product landing page that prompts the customer to pick a paid shipping option (whoops! forgot to mention what coupon they need to use). Are your remarketing ads really remarketing ads? If you're remarketing, consider sending your customer to a page that's specifically designed to welcome customers back to your site. Test your audience lists – if you've cookied someone who previously purchased a specific product, remarket a complementary product back to them, to a landing page that has a time sensitive promotion on it:Welcome back! We've missed you. Tell you what, since you boug...

Full article: http://www.searchenginepeople.com/blog/125-get-qualified-...

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