28 Jun '14, 2pm

Creativity and Real-Time Technology Come Together at Cannes Lions by @murraynewlands

Another shining example of creativity and technology coming together to improve people’s lives was Nivea’s “Sun Kids” campaign. This campaign was specifically designed for parents worried about their kids running off somewhere, like at the beach. What Nivea did to ease the minds of worried parents was print out special editions of a magazine where parents’ parts of a page could be removed and used as a wristband for their child. Using a Nivea app, the parents could track their kid’s physical location and relax without worry.

Full article: http://www.searchenginejournal.com/creativity-real-time-t...

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