23 Feb '12, 4am

The 2 User Metrics That Matter for SEO

The 2 User Metrics That Matter for SEO

One argument you hear all the time is that Google can’t possibly use something like bounce rate as a ranking signal, because bounce rate is very site-dependent and unreliable by itself. I hear it so often that I wanted to take a moment to say that I don’t buy this argument, for one simple reason. ANY ranking signal, by itself, is unreliable. I don’t know a single SEO who would argue that TITLE tags don’t matter, for example, and yet TITLE tags are incredibly easy to manipulate. On-page factors in general can be spammed – that’s why Google added links to the mix. Links can be spammed – that’s why they’re adding social metrics and user metrics. With over 200 rankings factors (Bing claims over 1,000), no single factor has to be perfect.

Full article: http://www.seomoz.org/blog/the-2-user-metrics-that-matter...

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