The 2 User Metrics That Matter for SEO

seomoz.org 23 Feb '12, 4am

The 2 User Metrics That Matter for SEO

One argument you hear all the time is that Google can’t possibly use something like bounce rate as a ranking signal, because bounce rate is very site-dependent and unreliable by itself. I hear it so often that I wanted to take a moment to say that I don’t buy this argument, for one simple reason. ANY ranking signal, by itself, is unreliable. I don’t know a single SEO who would argue that TITLE tags don’t matter, for example, and yet TITLE tags are incredibly easy to manipulate. On-page factors in general can be spammed – that’s why Google added links to the mix. Links can be spammed – that’s why they’re adding social metrics and user metrics. With over 200 rankings factors (Bing claims over 1,000), no single factor has to be perfect.

Full article: http://www.seomoz.org/blog/the-2-user-metrics-that-matter...

Tweets

@seotweetz » 23 Mar '12, 2pm
RT @sthalassinos: The 2 User Metrics That Matter for #SEO [link] via @SEOmoz
@Allen_Wallace » 12 Mar '12, 8pm
The 2 User Metrics That Matter for SEO [link] #smallbusinessmarketing #SEO #SEM
@MetricROI » 06 Mar '12, 9pm
The 2 User Metrics That Matter for #SEO - [link] ^OZ
@mhicksb2b » 06 Mar '12, 5am
RT @ResponseMine: The 2 User Metrics That Matter for SEO [link]
@fyrumunna » 05 Mar '12, 10pm
RT @aknecht: The 2 User Metrics That Matter for SEO | SEOmoz [link] via @SEOmoz #measure via @thelostagency... #Tweets_On_SEO
@thelostagency » 05 Mar '12, 9pm
RT @aknecht: The 2 User Metrics That Matter for SEO | SEOmoz [link] via @SEOmoz #measure
@Lindemedia » 05 Mar '12, 9am
RT @dennisdrejer: God teori læsning og SERP i søgemaskinerne [link]
@dennisdrejer » 05 Mar '12, 8am
God teori læsning og SERP i søgemaskinerne [link]
@yohannmonnier » 02 Mar '12, 10am
The 2 User Metrics That Matter for SEO [link] #seo #useful
@aknecht » 29 Feb '12, 7pm
RT @UrbanRenstrom: The 2 User Metrics That Matter for SEO [link] #CTR #dwelltime on ur site #measure
@UrbanRenstrom » 29 Feb '12, 7pm
The 2 User Metrics That Matter for SEO [link] #CTR #dwelltime on ur site
@seotweetz » 29 Feb '12, 3pm
RT @marcosjtbr: The 2 User Metrics That Matter for SEO | SEOmoz [link] via @SEOmoz #seo #metrics
@seotweetz » 29 Feb '12, 9am
RT @LosBuscadores: Artículo sobre #analitica #SEO de @dr_pete : The 2 User Metrics That Matter for SEO [link] #masterenbuscadores
@LosBuscadores » 29 Feb '12, 9am
Artículo sobre #analitica #SEO de @dr_pete : The 2 User Metrics That Matter for SEO [link] #masterenbuscadores
@alicedsza » 29 Feb '12, 7am
Does bounce rate matter in SEO results? [link]
@UTstartup » 28 Feb '12, 11pm
RT @seocom: The 2 User Metrics That Matter for SEO [link] #UTstartup
@gescoman » 28 Feb '12, 11pm
Google #Analytics (GA) & #SEOThe 2 User Metrics ( SERP CTR + dwell time ) That Matter for SEO | SEOmoz [link]
@seotweetz » 28 Feb '12, 10pm
RT @mikedecosta1: Check Out: The 2 User Metrics That Matter for SEO - [link] | great tips @Dr_pete #SEO #marketing #business #blog
@mikedecosta1 » 28 Feb '12, 10pm
Check Out: The 2 User Metrics That Matter for SEO - [link] | great tips @Dr_pete #SEO #marketing #business #blog
@seotweetz » 28 Feb '12, 3pm
RT @biopod23: The 2 User #Metrics That Matter for #SEO | SEOmoz [link] via @SEOmoz serp ctr + dwell time, belle :)
@biopod23 » 28 Feb '12, 3pm
The 2 User #Metrics That Matter for #SEO | SEOmoz [link] via @SEOmoz serp ctr + dwell time, belle :)
@seotweetz » 28 Feb '12, 3am
RT @mwebsolutions: The 2 User Metrics That Matter for SEO [link] via @SEOmoz #seo #sem #webdev
@mwebsolutions » 28 Feb '12, 3am
The 2 User Metrics That Matter for SEO [link] via @SEOmoz #seo #sem #webdev
@maverick18 » 27 Feb '12, 10pm
The 2 User Metrics That Matter for SEO [link] (via @neilpatel)
@_samanthabrooke » 27 Feb '12, 5pm
The 2 User Metrics That Matter for SEO - Good thing I'm already tracking and optimizing on both :) [link]
@seotweetz » 27 Feb '12, 4pm
RT @Dick_Foster: The 2 User Metrics That Matter for #SEO [link] via @seomoz #marketing
@therealprmoment » 27 Feb '12, 3pm
RT @kristinwadge: The 2 User Metrics That Matter for SEO | SEOmoz [link] via @SEOmoz
@PromptPayer » 27 Feb '12, 2pm
RT @pebcjv: RT @mk_adriana: The Two User Metrics That Matter for #SEO [link] < Interestingly argued
@pebcjv » 27 Feb '12, 2pm
RT @mk_adriana: The Two User Metrics That Matter for #SEO [link] < Interestingly argued
@seotweetz » 27 Feb '12, 8am
RT @SohaParmar: #seo The 2 User Metrics That Matter for SEO | SEOmoz [link] via @SEOmoz
@kerry_farmer » 27 Feb '12, 7am
Fairly obvious article but worthwhile all the same. RT The 2 User Metrics That Matter for SEO [link]
@seotweetz » 26 Feb '12, 5pm
RT @thejordanrules: Interesting stuff - The 2 User Metrics that Matter for SEO - #SEO #UX #Strategy - [link] (via @SEOmoz)
@thejordanrules » 26 Feb '12, 5pm
Interesting stuff - The 2 User Metrics that Matter for SEO - #SEO #UX #Strategy - [link] (via @SEOmoz)
@seotweetz » 26 Feb '12, 3pm
RT @allintop: The 2 User Metrics That Matter for SEO | SEOmoz [link] с помощью @SEOmoz #seo
@allintop » 26 Feb '12, 3pm
The 2 User Metrics That Matter for SEO | SEOmoz [link] с помощью @SEOmoz #seo
@mccannkz » 26 Feb '12, 3pm
"Searchmentation: The 2 User Metrics That Matter for SEO [link] #sem #seo"
@seotweetz » 26 Feb '12, 3pm
RT @macroneus: The 2 User Metrics That Matter for #SEO #SERP via @craigdeakin @SEOmoz [link]
@seotweetz » 26 Feb '12, 3pm
RT @danstpeter: The 2 User Metrics That Matter for #SEO - [link] /via @craigdeakin #yam #in
@danstpeter » 26 Feb '12, 3pm
The 2 User Metrics That Matter for #SEO - [link] /via @craigdeakin #yam #in
@bayareasea » 26 Feb '12, 3pm
RT @ExciraMedia: The 2 User Metrics That Matter for #SEO [link]
@gabandrei » 26 Feb '12, 8am
100% de acord [link]
@agking » 25 Feb '12, 1am
Think I already tweeted this, but it deserves another: [link] (The 2 User Metrics That Matter for SEO)
@Quinn_Taylor » 24 Feb '12, 8pm
Excellent analysis IMHO - The 2 User Metrics That Matter for SEO: [link]
@maryepeng » 24 Feb '12, 5pm
The 2 User Metrics That Matter for SEO | SEOmoz [link] via @SEOmoz & @jvarghese
@daliburgado » 24 Feb '12, 4pm
Google Analytics data is not used for ranking. Here are The 2 User Metrics That Matter for SEO [link] via @dr_pete @seomoz
@Sandra_SEO » 24 Feb '12, 4pm
RT @searchcast: [en] As métricas de usuário mais importantes para o seu #SEO: [link] via @dr_pete
@searchcast » 24 Feb '12, 4pm
[en] As métricas de usuário mais importantes para o seu #SEO: [link] via @dr_pete
@lisaga » 24 Feb '12, 4pm
RT @socialhelp: SEO News: The 2 User Metrics That Matter for SEO [link]
@santiagorls » 24 Feb '12, 2pm
"@Dawn_Abraham: The 2 User Metrics That Matter for SEO [link] < Recommended" #in
@Dawn_Abraham » 24 Feb '12, 2pm
The 2 User Metrics That Matter for SEO [link] < Recommended