28 Jun '14, 12am

Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences by @mattsouthern

This week, Facebook announced two new advertising enhancements that designed to make remarketing on Facebook even more effective. The enhancements include the introduction of multi-product ads, and updates to Custom Audiences from your website. Multi-product ads Facebook’s new Multi-product ads give businesses the opportunity to display three products within a single ad unit, on either desktop or mobile. Each of the three advertised products will have its own image, description and click target. This new ad unit would be particularly powerful for online retailers that are looking to reach visitors that left their website without making a purchase. Using the multi-product ad unit in tandem with Custom Audiences from your website, the online retailer could remarker a carousel of different items that the visitor looked at before leaving the website. Facebook points out that E...

Full article: http://www.searchenginejournal.com/facebook-introduces-mu...

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